Why Spreadsheets Still Aren't Great for Marketing Management
Hive9
JULY 23, 2020
It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management. Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets?
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