ViewPoint

MAY 13, 2016

A couple of years ago I wrote a blog for Salesforce.com about lead definition. Brian’s blog continues: “ULD doesn’t need to be complex. In my book, The Truth About Leads I suggest the following as criteria for a universal lead definition: Industry or SIC code. Decision making process and timeframe.

Allocation 174

Allocation PointClear SIC Ideal Customer Profiles 174

Zoominfo

NOVEMBER 5, 2020

Each one restarts a process of understanding the nuances and integrating, normalizing, matching, managing, and maintaining that unique data source. Yet, all of these examples fall into the same SIC code, 7372 which is “Services-Prepackaged Software”…not so helpful for sales and marketing teams.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

Each one restarts a process of understanding the nuances and integrating, normalizing, matching, managing, and maintaining that unique data source. Yet, all of these examples fall into the same SIC code, 7372 which is “Services-Prepackaged Software”…not so helpful for sales and marketing teams.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40