B2B Lead Management Market Heats Up
Online Marketing Institute
JULY 31, 2009
3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Here’s the problem. The good news?
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