Blog, Marketo, Multi-Touch Attribution and Multivariate analysis

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Dustin Tysick. Predictive Analytics. .

Marketing Automation Services

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How to Measure the ROI of Your Marketing Programs

Adobe Experience Cloud Blog

MARCH 14, 2013

This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. Single Attribution.

Multi-Touch Attribution

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B2B Marketing Zone

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

How to Measure the ROI of Your Marketing Programs

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