markempa

JULY 6, 2017

These are just some of the reasons why it’s more important than ever to make sure your team is properly managing leads, and why you need to optimize your approach. Quick Intro to lead management. Lead management is a multi-step process that handles the conversion of sales leads to customers. ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Parse.ly

DECEMBER 21, 2020

While Google Analytics is great for tracking direct-touch marketing, like ads, it wasn’t built to parse the complexity of content’s role in revenue generation. An Attribution Model Built for Content, Not Ads. Content marketing is a long-term game, and, unlike something like pay-per-click ads, attribution can be harder to determine.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JULY 27, 2020

This is what marketing attribution can help you to figure out. But if you’re struggling to attribute ROI to your marketing activities, and trying to decide the best way to budget for marketing next year, then this post is for you! What Is Marketing Attribution? Marketing Attribution Models.

Marketing Attribution 313

Marketing Attribution Multi-Touch Attribution Marketing Strategy Marketing & Strategy 313

SpotMe Blog

MAY 31, 2023

A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. This multi-sensory experience leads to deeper learning and longer-lasting memories. Get 41 event promotion ideas in our latest blog post. Build excitement by giving attendees a taste of what’s to come.

Planning 52

Planning Personalization Work Management Best Practices 52

B2B Marketing Exchange

NOVEMBER 15, 2023

million first-party registrations and 115 million buyer attributes to provide marketers with actionable insights for optimizing content-centric lead generation programs. The report, featuring key findings such as the increased demand for E-books and a rise in C-Level engagement, generated over 1,400 leads and influenced $1.54

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Business Blogging.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28