article thumbnail

Fast Growth Marketing: From 0 to 500,000 Users

markempa

I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.

Jigsaw 120
article thumbnail

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. Tony Soprano : "Oh, poor baby.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

In order to capitalize on this, there's been a rush to successfully implement inbound marketing strategies so that we can capture the leads that are out there stumbling on our sites from various sources. Marketers have been considering their strategies in two budget line items. Tony Soprano : "Oh, poor baby.

article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. ok, last over-use of 2.0

Lead Gen 100
article thumbnail

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. ok, last over-use of 2.0

Lead Gen 100
article thumbnail

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

It will give you something to right blog posts about. An example of this is this blog post! Just because you are reading this blog post does not mean you are ready to buy marketing automation software. Now, imagine you come back to the site a few days later and download our marketing automation buyers kit.

article thumbnail

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Salesforce. Example: AdStage.