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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Roll all these feeds, files, emails, tweets, micro-blogs, discussions, and public buzz into a cockpit-like environment and you have Jive What Matters , an enterprise class portal into this sea of social information that keeps us operating in real time. Data - Most data sources (Jigsaw, LinkedIn, etc.)

B2B Sales 100
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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

“Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog. Using RSS to send different types of prospect information into one system.

CRM 48
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True Social Selling

Adobe Experience Cloud Blog

Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales can use RSS to send all the different types of prospect information into one system, saving them time and effort. Sales must go to multiple websites to find contact information.

Jigsaw 48
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How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

It will give you something to right blog posts about. An example of this is this blog post! Just because you are reading this blog post does not mean you are ready to buy marketing automation software. Blogging is a great way to get some of the content you need. Whenever you blog, you are putting out new content.