Account-based Marketing Metrics
Strategic-IC
JULY 14, 2021
With ABM adoption rates at a record high ( 61% of companies surveyed in 2020 now have either a full/pilot ABM program), it’s a good time to look at what you should be measuring to know if your ABM strategy is on track. In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. Our advice? Don't let it.
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