Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

OCTOBER 22, 2013

To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. Immediate conversion events. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Hubspot

SEPTEMBER 17, 2012

Imagine a handful of marketing platforms that standardize certain events, workflows, and data structures at the core of marketing operations. Well, take a look at Salesforce.com's AppExchange. Or, more relevant to readers of this blog, HubSpot's App Marketplace. He also authors the Chief Marketing Technologist blog.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40