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The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Total reviews: 156. Average user rating: 9.35.

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Top 10 marketing automation tools every marketer must have

ClickZ

Uses keywords to optimize blog posts and the landing pages. Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua. Perfect for: a turbocharged lead capturing engine.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure). Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). You’re probably feeling it.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Heinz Marketing Blog | Vice President - Client Marketing Services. . . That said, metrics like clicks, opens, visits, lead creation, etc. Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Tracking method – Eloqua. . . Marketing/Sales Qualified Leads (volume # towards goal).

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Moving Beyond Gated Content: Other Tech to Help Generate Leads

ClearVoice

I’m assuming that because you’re reading this ClearVoice blog you already know a thing or two about creating excellent content, and that you have that element covered. Instead, with progressive profiling, you are telling your lead capture form to show a different field each time they come back. Others only did Facebook posts.

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16 marketing automation platforms your organization should consider

Martech

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Here are those features: Marketers use the CMS to build landing pages, lead capture forms, and campaigns. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).