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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. and the impact of those for our traffic.”

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Why you should consider centralizing your search keyword lists

Biznology

Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing.

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Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing

Lead Liaison

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.

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Humans of Marketing: Dan Brackett

Conductor

Dan Brackett, SEO Manager at Goodyear, has worn a lot of different hats in a lot of different industries. We spoke to him for our Humans of Marketing series to get his perspective on the passion that drives great marketers, evangelizing search data, and how taking a spin on a motorcycle can inspire you to better marketing.

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. Those vendors are now in my network. I asked him.

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