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Is the quality of your data hindering your ABM success?

eTrigue

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market.

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. This improves the overall quality of your email list and ensures that your data remains up to date.