cross-sell Blog Related Topics 
LeadSloth
AUGUST 24, 2009
For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. You will just try harder, and still not sell anything. Selling Simple Products.
LeadSloth
APRIL 15, 2010
If you sell multiple products, cross-selling may work for you. The best offers are whitepapers, webinars, ebooks, blog posts, analyst reports, or any other educational resources. If you expect to find sales opportunities in your existing database, this may be a good place to start. Every campaign needs content.
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