Blog, Cost per Lead, CPO and Intent Leads

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Blog

Cost per Lead

CPO

Intent Leads

How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata. With Metadata, our CPL dropped to about $50. I was instantly hooked.

Cost per Lead

Cost per Lead CPO B2B Marketing Advertising Agencies

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Said another way, we’re all speaking different languages and measuring success in siloes.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

How Metadata Fundamentally Changed My Approach to B2B Marketing

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Stay Connected