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Top 3 Demandbase Reports to WOW your CMO

Engagio

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Orbit Media | Co-founder and CMO. . . This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source. Triblio | CMO. . .

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The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]

Directive Agency

The days of 300-word blog posts are dead and gone. I just had a conversation this morning with a very talented CMO of a large B2B software company. It’s important to recognize that. Valuing Deeper, More Thorough Content. Tactically, from an SEO perspective, we see Gooogle valuing deeper, more thorough content.

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The Marketing Revenue Accountability Roadmap

Ledger Bennett

One leaving any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team fated to go the way of the dinosaur. Rethink Your Key Metrics. Imagine a budget discussion without using the word budget. Refocus from ABM to URM.