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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

JANUARY 27, 2022

ITP uses the Machine Learning Classifier , a machine-learning model, that identifies domains with cross-domain tracking capabilities and then restricts cookie creation under those sites. The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not.

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