The Marketer’s Guide to Getting Leads Through Sales Automation
Marketing Insider Group
AUGUST 25, 2020
Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. We’re not just talking about inserting [Recipient Name] in the subject line and a few times into a vanilla one-size-fits-all sales email. That’s just the tip of the iceberg. Nurture Leads with Personalized Emails.
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