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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. Good question.

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5 Ways Email Automation Can Help Improve Your Workflow

Delivra

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. Good question.

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7 Amazingly Effective Lead Nurturing Tactics

Hubspot

Despite the clear benefits of lead nurturing, a study by MarketingSherpa indicates that only 36% of marketers actively nurture their sales leads (Source: 2013 Email Marketing Benchmark Report ). 1) Targeted content - Leads nurtured with targeted content produce an increase in sales opportunities of more than 20% ( Tweet this stat ).

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10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Email is a vital force in your marketing strategy, but not your only line of communication with customers. . That’s why we have seen the lines between email marketing and marketing automation software solutions begin to blur. A few years ago, the breakdown of marketing automation vs email marketing would have been simple: .

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Why Is B2B Lead Generation Software Important?

Albacross

The numbers don’t lie: Studies show that marketers who use email automation software generate 2x the number of leads , as compared to those using blast email software. That’s not all… the marketers who use email automation software are also perceived to be 2x as effective at communicating. Struggling to word those emails?

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

It’s a need so obvious you’d think it didn’t need articulating (though clearly it needs articulating; see the stats above). To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. Without a clear workflow, a single content asset can linger in limbo for months.