Remove Blasts Remove Differentiation Remove Leads360 Remove Portal

Trending Sources

B2B Lead Management Market Heats Up

delicious b2bmarketing

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. 4) Online portals – I know, this is a broad category. How do you differentiate between these two in conversation?

0
0