An Introduction to Sales Enablement – Webinar Transcription
Lead Liaison
MARCH 14, 2018
So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. But sending a generic message to your entire database, you’re not segmenting people. You got to have a CRM. We never say we eat our own dog food.
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