How to Nurture and Convert Leads with Email Automation
Mailmunch
MARCH 22, 2021
Triggers Word-Of-Mouth Marketing (WOM Marketing). Trigger-based emails perform 3x better than batch and blast emails. Below is a sample lead magnet automation workflow. Increasing AOV hikes your income without you bringing in new leads. Research by Invesp showed nurtured leads make 47% bigger orders than non-nurtured leads.
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