Blast Campaigns Marketing Automation Services Marketing Proposals RFP 
Hubspot
MAY 13, 2013
Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.
Hinge Marketing
NOVEMBER 15, 2016
Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. Many equate automation with the impersonal. That’s the how. Let’s explore the why.
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Hinge Marketing
MARCH 16, 2016
Are you, or your marketing department, still using an Excel spreadsheet to track what communications have been sent to which clients? Then it may be time for an upgrade to a marketing automation platform, or MAP. Many equate automation with the impersonal. That’s the how. Let’s explore the why.
Hinge Marketing
APRIL 17, 2019
As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. And the automation of such tasks and decisions that can be so central to the growth of a firm, yet so painstakingly manual, is alluring for sure.
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