How to Properly Diagnose a Failed Email Campaign
Content Standard
MARCH 20, 2017
If 20 percent of your customers only buy your mink socks, they shouldn’t get the email blast pushing crystal-studded coffeemakers. Customers will appreciate that you seem to precisely anticipate what they are looking for next—and you can bask in your sales genius. Think about a bull’s-eye target. Low-Protein Content.
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