Blast Campaigns Eloqua Opinions Verticals 
markempa
JANUARY 23, 2018
A more complex buyer persona extends beyond surface level details and includes other factors like common complaints, shared opinions, buying preferences, and more. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.
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