Blast Campaigns Buyer Personas Forrester Studies 
6sense
JULY 17, 2017
In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. Just last month, Forrester released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017.
Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).
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NetLine
AUGUST 2, 2023
3… 2… 1… Blast off! B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. However, buyers are still educating themselves with white papers, case studies, and webinars.
Hinge Marketing
MARCH 21, 2019
While referrals remain the top search method for buyers in need of a new professional service provider (as shown in Figure 1), the use of referrals as a search method has dropped by 15% over the last five years according to a study from the Hinge Research Institute , Inside the Buyer’s Brain, Second Edition. Mailchimp.
GreenRope
SEPTEMBER 25, 2016
According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” This is when you can start to develop buyer personas and segments of your lead/customer base. Identify your clients.
GreenRope
SEPTEMBER 25, 2016
According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” This is when you can start to develop buyer personas and segments of your lead/customer base. Identify your clients.
GreenRope
SEPTEMBER 25, 2016
According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” This is when you can start to develop buyer personas and segments of your lead/customer base. Identify your clients.
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