Remove Blast Campaigns Remove Blog Remove Emarketing Remove IMPAQT
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! The good news? We're exceptionally creative.