The State of Demand Generation
The Effective Marketer
MARCH 22, 2012
Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency? Best in class companies are auditing their assets. MQL to SAL: 66%.
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