Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter
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JANUARY 8, 2024
Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. What’s the problem with these metrics?
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