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3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs.

Marketing Automation Trends for 2010


Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Manticore Technology wishes you a full-funnel in 2010. Today, however, most reporting pulled from those tools is focused on telling what happened, and not on illuminating the best path forward. predictions. and Web 3.0