3 Reasons why lead nurturing and scoring have NOTHING to do with software
AUGUST 1, 2011
Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc.,
Marketing Automation Trends for 2010
JANUARY 12, 2010
4) Marketing is getting more of a science: creative marketers need to acquire new skills and more people with an analytical background need to enter the profession (5) Data quality is somewhat boring, but it is a prerequisite for effective marketing automation and (6) sales and marketing need act as one team to give buyers the best possible buying experience. Christoper Doran , CMO, Manticore Technology. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).