best-practice funnel Lead Generation Related Topics 
Act-On
FEBRUARY 16, 2024
As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Check out these nurture campaign best practices to achieve success. Blog Learn More
Act-On
SEPTEMBER 25, 2023
Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. And for most teams, that means integrating your technology.
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