like to set guidelines on what is acceptable and what’s not, then release the hounds. Remind sme of saying “Moment you are bored with your message is exactly when it starts to work&# -we’re all still learning here. think the differentiator is HOW twitter is used. For B2B compet differentiation is always about how well you solve customer probs/needs, enable cust success – do same on Twitter. B2B Co needs to 1st benchmark competitors & monitoring tweets for inbound activity, RTs, and sentiment. Advice from Marketing Peers. Earn trust.