Adobe Experience Cloud Blog

MARCH 8, 2017

However, the introduction of new digital ABM technologies has removed the barrier that kept small and medium-sized businesses (SMBs) from employing the strategy, allowing organizations of all sizes to do ABM at scale. In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

Martech

APRIL 28, 2022

The smartest platforms are holding their own events within the platform with exciting speakers and exclusive content for their target profiles. Platforms that require avatars to walk around 3D spaces can create friction and, therefore, be a barrier to professional adoption.

Paid Search Agency 81

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 81

Strategic-IC

NOVEMBER 25, 2020

Align your Ideal Customer Profile (ICP). When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot. Who is your Ideal Customer? Focus on the numbers that really matter.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Align your Ideal Customer Profile (ICP). When the Sales and Marketing teams are looking at the same metrics and trying to hit the same North Star, lots of other pieces of ABM fall into place - Samantha Mayer, SMB and Pardot Growth Marketing, Salesforce Pardot. Who is your Ideal Customer? Focus on the numbers that really matter.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Adobe Experience Cloud Blog

JANUARY 27, 2016

This step entails looking across all the attributes of your current and future customers, and finding ways to slice and dice your full prospect universe into easy to describe, easy to target profiles. This approach lets you create a portfolio of key customer profiles. Activate your customers’ journeys.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Single Grain

APRIL 1, 2020

Here are the top conversion rate metrics to monitor: Do the leads that you’re bringing on board match your ideal customer profile? Size and industry: You need to set up one funnel for SMB businesses and another funnel for the Enterprise level. One of the biggest barriers to conversion is the inability to use a piece of software.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Outgrow

FEBRUARY 2, 2024

I think a lot of people that you’ll see in the HubSpot ecosystem have sort of been all HubSpot all the time, very SMB-focused, and sort of like Salesforce is the big bad wolf. And so I think that like a lot of these obstacles and barriers just start to continuously get knocked down. I built a lot on Salesforce.

Work Management 52

Work Management CRM Enterprise Management Marketing Management 52