SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
accelerate agency
SEPTEMBER 21, 2021
Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Interview high lifetime value customers Your high lifetime value customers are a customer segment that’s indicated they’re happy using your products. For a viable SaaS company with a recurring revenue model, it should be around 3 x CAC.
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