The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now
Porch Group Media
OCTOBER 29, 2020
Ad-blocking apps, privacy regulations such as GDPR and the California Consumer Privacy Act (CCPA), and announcements by Firefox, Safari and Chrome to phase out third-party cookies all sealed the fate of the digital cookie. They quickly became adopted by the ad technology market. Now, twenty-five years later, the cookie is going away.
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