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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger outreach is earned media PR, isn’t it?

Biznology

1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach.

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