Customer Experience Matrix
MARCH 16, 2012
Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.
Customer Experience Matrix
MARCH 6, 2016
This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. It is already behind small business oriented competitors that permit custom data tables, including HubSpot and Ontraport.
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Customer Experience Matrix
JUNE 13, 2016
It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.
Customer Experience Matrix
FEBRUARY 9, 2012
As I pointed out last week , it’s no coincidence that four of the five largest vendors are venture-funded (six of seven, if you include Infusionsoft and HubSpot ). If the real barriers to success are creating content and identifying appropriate programs, then technology must address those directly.
Customer Experience Matrix
SEPTEMBER 23, 2010
These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. (Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)
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