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Pressure

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. In the first half of the decade, US advertising was still ramping up to meet the demand of new products.

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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Challenges such as audience reach, pricing, privacy and targeting inaccuracy were cited as barriers to digital ad success. 1) First-Party Data.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. 51% of active Twitter users follow companies, brands or products on social networks. DoubleClick got 1.7% Facebook Statistics.