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NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. Vendors including LeadLife , Genoo, and MakesBridge already offer low-cost service packages for their clients. Other vendors also have service arms and agency partners to help out on a project basis.

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eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

With mature features and a $1,000 per month starting price, the system is worth a look. Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. It's priced at $500 per month for 10 users. Bear in mind that’s a two-part proposition.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. sales automation, search engine marketing, outbound email).