Barriers Database Marketing Lock-In Marketing Automation Services 
Customer Experience Matrix
APRIL 10, 2014
The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. This borders on integration of Web display with marketing automation, an extremely important trend.
Customer Experience Matrix
JANUARY 18, 2015
It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple.
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