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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

MAY 30, 2012

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like.

Differentiation 120
Differentiation Tips Top of Funnel Marketing Automation Services 120
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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

SEPTEMBER 23, 2010

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Their buyers need more than traditional marketing automation features. But if small companies really want a single system, why hasn’t one grown to dominate the marketplace?

Marketing Automation Services 120
Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120
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