Barriers, Budget Management, Emarketing and Forrester

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Liana) Email marketing is the most automated marketing channel.

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SnapApp

DECEMBER 4, 2017

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Mobile will account for 72% of US digital ad spend by 2019.

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Paid Content Top of Funnel Stats Marketing Budget

B2B Marketing Zone

300+ Digital Marketing Stats to Drive Your Marketing Strategy

54 Content Marketing Stats to Guide Your 2018 Strategy

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