Barriers Broadcasting Cable Emarketing 
ClickZ
NOVEMBER 20, 2020
The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. With the market’s entry barriers being lower than ever, the CTV landscape looks like a bonanza for creators and channel owners. For CTV/OTT publishers.
Single Grain
NOVEMBER 28, 2023
They also suggest using TikTok, Instagram, Facebook or Amazon Live, and then moving on to a “dedicated in-house team or agency staff to plan and develop content for livestreams, including storylines, scripts, and hosts or micro-influencers” and broadcast them across multiple channels. According to eMarketer, CTV ad spend in the U.S.
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