What Is Lead Qualification and How Does It Work?
Salesforce Marketing Cloud
MARCH 5, 2024
Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company. While similar to B.A.N.T., the C.H.A.M.P.
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