The A-Z Guide to B2B Lead Generation
DECEMBER 5, 2011
Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. B- Buyer Personas. C- Conversion Architecture. What’s your plan? .
Marketing Metrics 101 for B2B Startups
NOVEMBER 8, 2010
of Prospects – these are folks that in some way have indicated they have an interest in your product/service by filling in a form, hitting a sufficient number of pages on your site, attending an event, speaking to someone at your company at a show, etc. # conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects.