Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close.  Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles.  Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions.  B-    Buyer Personas.  C-    Conversion Architecture.  G-   Google.