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The A-Z Guide to B2B Lead Generation


Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close.  By optimizing website and landing page traffic; conversion lifts will increase. B-    Buyer Personas.  Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles.  I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. 

Marketing Metrics 101 for B2B Startups

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conversion prospects/targets – This shows how many targets took action or showed interest enough to become prospects.  conversion leads/prospects - This can be an indicator of the quality of your marketing materials in terms of how well it is prompting the right types of prospects to take action.  It can also show the effectiveness of your inside sales team.