proposal journeys BANT Related Topics 
Salesforce Marketing Cloud
FEBRUARY 6, 2024
That’s because the journey from initial interest in a product to close can be windy and complex, often requiring a personal touch to make it complete. Sales funnel: A sales funnel is the journey that a lead travels through from awareness to interest to decision, ultimately making a purchase. It is very similar to B.A.N.T.
Hubspot
NOVEMBER 12, 2014
A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.
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