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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

Enterprise sales , which involves selling to large organizations, may have longer lead times since selling to an enterprise can be highly complex. A small or midsize business (SMB) , on the other hand, may only have a handful of people who need to sign off on a deal, so it can often close sooner. It is very similar to B.A.N.T.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software.