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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

BANT: Budget, Authority, Need, Timeline. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. N = Need: Determines whether there''s a business need for what you''re selling.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. T = Timeline : Determines the time frame for implementation.