article thumbnail

What Is Outbound Sales? Strategies and Tips

Salesforce Marketing Cloud

Comb through digital resources such as LinkedIn or web directories. Outreach Once you have your list of leads, it’s go time. Many sellers follow the B.A.N.T. stands for Budget, Authority, Need, and Timing. If not, you can purchase lead lists from a database company. framework for qualification.

BANT 52
article thumbnail

What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. While similar to B.A.N.T., You’ll also be able to better organize your sales materials and decide how to allocate internal sales resources, such as proposal teams. the C.H.A.M.P.