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What Is Outbound Sales? Strategies and Tips

Salesforce Marketing Cloud

This typically happens through cold calling or emailing. Comb through digital resources such as LinkedIn or web directories. Outreach Once you have your list of leads, it’s go time. Many sellers follow the B.A.N.T. stands for Budget, Authority, Need, and Timing.

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What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. Contact and evaluate Once you’ve narrowed down your leads list, it’s time to make contact. You can email or cold-call prospects, but many salespeople also use LinkedIn.