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Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”.

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Top of Funnel Account Based Marketing ABM Lead Ranking 48
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase. An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline.

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Top of Funnel Paid Content Work Management Marketing Management 28
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